1. Beige: Archaic-Instinctual . The level of basic survival; food, water, warmth, sex, and safety have priority. Uses habits and instincts just to survive. Distinct self is barely awakened or sustained. Forms into survival bands to perpetuate life.
Where seen: First human societies, newborn infants, senile elderly, late-stage Alzheimer’s victims, mentally ill street people, starving masses, shell shock. Approximately 0.1% of the adult population, 0% power.
2. Purple: Magical-Animistic . Thinking is animistic; magical spirits, good and bad, swarm the earth leaving blessings, curses, and spells which determine events. Forms into ethnic tribes . The spirits exist in ancestors and bond the tribe. Kinship and lineage establish political links. Sounds “holistic” but is actually atomistic: “there is a name for each bend in the river but no name for the river.”
Where seen: Belief in voodoo-like curses, blood oaths, ancient grudges, good luck charms, family rituals, magical ethnic beliefs and superstitions; strong in Third-World settings, gangs, athletic teams, and corporate “tribes.” 10% of the population, 1% of the power.
3. Red: Power Gods . First emergence of a self distinct from the tribe; powerful, impulsive, egocentric, heroic. Magical-mythic spirits, dragons, beasts, and powerful people. Archetypal gods and goddesses, powerful beings, forces to be reckoned with, both good and bad. Feudal lords protect underlings in exchange for obedience and labor. The basis of feudal empires –power and glory. The world is a jungle full of threats and predators. Conquers, out-foxes, and dominates; enjoys self to the fullest without regret or remorse; be here now.
Where seen: The “terrible twos,” rebellious youth, frontier mentalities, feudal kingdoms, epic heroes, James Bond villains, gang leaders, soldiers of fortune, New-Age narcissism, wild rock stars, Atilla the Hun, Lord of the Flies . 20% of the population, 5% of the power.
4. Blue: Mythic Order . Life has meaning, direction, and purpose, with outcomes determined by an all-powerful Other or Order. This righteous Order enforces a code of conduct based on absolutist and unvarying principles of “right” and “wrong.” Violating the code or rules has severe, perhaps everlasting repercussions. Following the code yields rewards for the faithful. Basis of ancient nations . Rigid social hierarchies; paternalistic; one right way and only one right way to think about everything. Law and order; impulsivity controlled through guilt; concrete-literal and fundamentalist belief; obedience to the rule of Order; strongly conventional and conformist. Often “religious” or “mythic” [in the mythic-membership sense; Graves and Beck refer to it as the "saintly/absolutistic" level], but can be secular or atheistic Order or Mission.
Where seen: Puritan America, Confucian China, Dickensian England, Singapore discipline, totalitarianism, codes of chivalry and honor, charitable good deeds, religious fundamentalism (e.g., Christian and Islamic), Boy and Girl Scouts, “moral majority,” patriotism. 40% of the population, 30% of the power.
5. Orange: Scientific Achievement . At this wave, the self “escapes” from the “herd mentality” of blue, and seeks truth and meaning in individualistic terms–hypothetico-deductive, experimental, objective, mechanistic, operational–”scientific” in the typical sense. The world is a rational and well-oiled machine with natural laws that can be learned, mastered, and manipulated for one’s own purposes. Highly achievement oriented, especially (in America) toward materialistic gains. The laws of science rule politics, the economy, and human events. The world is a chess-board on which games are played as winners gain pre-eminence and perks over losers. Marketplace alliances; manipulate earth’s resources for one’s strategic gains. Basis of corporate states .
Where seen: The Enlightenment, Ayn Rand’s Atlas Shrugged , Wall Street, emerging middle classes around the world, cosmetics industry, trophy hunting, colonialism, the Cold War, fashion industry, materialism, secular humanism, liberal self-interest. 30% of the population, 50% of the power.
6. Green: The Sensitive Self . Communitarian, human bonding, ecological sensitivity, networking. The human spirit must be freed from greed, dogma, and divisiveness; feelings and caring supersede cold rationality; cherishing of the earth, Gaia, life. Against hierarchy; establishes lateral bonding and linking. Permeable self, relational self, group intermeshing. Emphasis on dialogue, relationships. Basis of value communities (i.e., freely chosen affiliations based on shared sentiments). Reaches decisions through reconciliation and consensus (downside: interminable “processing” and incapacity to reach decisions). Refresh spirituality, bring harmony, enrich human potential. Strongly egalitarian, anti-hierarchy, pluralistic values, social construction of reality, diversity, multiculturalism, relativistic value systems; this worldview is often called pluralistic relativism . Subjective, nonlinear thinking; shows a greater degree of affective warmth, sensitivity, and caring, for earth and all its inhabitants.
Where seen: Deep ecology, postmodernism, Netherlands idealism, Rogerian counseling, Canadian health care, humanistic psychology, liberation theology, cooperative inquiry, World Council of Churches, Greenpeace, animal rights, ecofeminism, post-colonialism, Foucault/Derrida, politically correct, diversity movements, human rights issues, ecopsychology. 10% of the population, 15% of the power. [Note: this is 10% of the world population. Don Beck estimates that around 20-25% of the American population is green.]
With the completion of the green meme, human consciousness is poised for a quantum jump into “second-tier thinking.” Clare Graves referred to this as a “momentous leap,” where “a chasm of unbelievable depth of meaning is crossed.” In essence, with second-tier consciousness, one can think both vertically and horizontally, using both hierarchies and heterarchies (both ranking and linking). One can therefore, for the first time, vividly grasp the entire spectrum of interior development , and thus see that each level, each meme, each wave is crucially important for the health of the overall Spiral.
As I would word it, each wave is “transcend and include.” That is, each wave goes beyond (or transcends) its predecessor, and yet it includes or embraces it in its own makeup. For example, a cell transcends but includes molecules, which transcend but include atoms. To say that a molecule goes beyond an atom is not to say that molecules hate atoms, but that they love them: they embrace them in their own makeup; they include them, they don’t marginalize them. Just so, each wave of existence is a fundamental ingredient of all subsequent waves, and thus each is to be cherished and embraced.
Moreover, each wave can itself be activated or reactivated as life circumstances warrant. In emergency situations, we can activate red power drives; in response to chaos, we might need to activate blue order; in looking for a new job, we might need orange achievement drives; in marriage and with friends, close green bonding. All of these memes have something important to contribute.
But what none of the first-tier memes can do, on their own, is fully appreciate the existence of the other memes. Each of the first-tier memes thinks that its worldview is the correct or best perspective. It reacts negatively if challenged; it lashes out, using its own tools, whenever it is threatened. Blue order is very uncomfortable with both red impulsiveness and orange individualism. Orange individualism thinks blue order is for suckers and green egalitarianism is weak and woo-woo. Green egalitarianism cannot easily abide excellence and value rankings, big pictures, hierarchies, or anything that appears authoritarian, and thus green reacts strongly to blue, orange, and anything post-green.
All of that begins to change with second-tier thinking. Because second-tier consciousness is fully aware of the interior stages of development–even if it cannot articulate them in a technical fashion–it steps back and grasps the big picture, and thus second-tier thinking appreciates the necessary role that all of the various memes play . Second-tier awareness thinks in terms of the overall spiral of existence, and not merely in the terms of any one level.
Where the green meme begins to grasp the numerous different systems and pluralistic contexts that exist in different cultures (which is why it is indeed the sensitive self, i.e., sensitive to the marginalization of others), second-tier thinking goes one step further. It looks for the rich contexts that link and join these pluralistic systems, and thus it takes these separate systems and begins to embrace, include, and integrate them into holistic spirals and integral meshworks. Second-tier thinking, in other words, is instrumental in moving from relativism to holism, or from pluralism to integralism .
The extensive research of Graves, Beck, and Cowan indicates that there are at least two major waves to this second-tier integral consciousness:
7. Yellow: Integrative . Life is a kaleidoscope of natural hierarchies [holarchies], systems, and forms. Flexibility, spontaneity, and functionality have the highest priority. Differences and pluralities can be integrated into interdependent, natural flows. Egalitarianism is complemented with natural degrees of ranking and excellence. Knowledge and competency should supersede power, status, or group sensitivity. The prevailing world order is the result of the existence of different levels of reality (memes) and the inevitable patterns of movement up and down the dynamic spiral. Good governance facilitates the emergence of entities through the levels of increasing complexity (nested hierarchy). 1% of the population, 5% of the power.
8. Turquoise: Holistic . Universal holistic system, holons/waves of integrative energies; unites feeling with knowledge; multiple levels interwoven into one conscious system. Universal order, but in a living, conscious fashion, not based on external rules (blue) or group bonds (green). A “grand unification” [a "theory of everything" or T.O.E.] is possible, in theory and in actuality. Sometimes involves the emergence of a new spirituality as a meshwork of all existence. Turquoise thinking uses the entire Spiral; sees multiple levels of interaction; detects harmonics, the mystical forces, and the pervasive flow-states that permeate any organization. 0.1% of the population, 1% of the power.
With less than 2 percent of the population at second-tier thinking (and only 0.1 percent at turquoise), second-tier consciousness is relatively rare because it is now the “leading-edge” of collective human evolution. As examples, Beck and Cowan mention items that include Teilhard de Chardin’s noosphere, chaos and complexity theories, universal systems thinking, integral-holistic theories, Gandhi’s and Mandela’s pluralistic integration, with increases in frequency definitely on the way, and even higher memes still in the offing….
The Jump to Second-Tier Consciousness
As Beck and Cowan point out, second-tier thinking has to emerge in the face of much resistance from first-tier thinking. In fact, a version of the postmodern green meme, with its pluralism and relativism, has actively fought the emergence of more integrative and holistic thinking. And yet without second-tier thinking, as Graves, Beck, and Cowan point out, humanity is destined to remain victims of a global “auto-immune disease,” where various memes turn on each other in an attempt to establish supremacy.
This is why many arguments are not really a matter of the better objective evidence, but of the subjective level of those arguing. No amount of orange scientific evidence will convince blue mythic believers; no amount of green bonding will impress orange aggressiveness; no amount of turquoise holism will dislodge green pluralism–unless the individual is ready to develop forward through the dynamic spiral of consciousness unfolding. This is why “cross-level” debates are rarely resolved, and all parties usually feel unheard and unappreciated.
Likewise, nothing that can be said in this book will convince you that a T.O.E. is possible, unless you already have a touch of turquoise coloring your cognitive palette (and then you will think, on almost every page, “I already knew that! I just didn’t know how to articulate it”).
As we were saying, first-tier memes generally resist the emergence of second-tier memes. Scientific materialism (orange) is aggressively reductionistic toward second-tier constructs, attempting to reduce all interior stages to objective neuronal fireworks. Mythic fundamentalism (blue) is often outraged at what it sees as attempts to unseat its given Order. Egocentrism (red) ignores second tier altogether. Magic (purple) puts a hex on it. Green accuses second-tier consciousness of being authoritarian, rigidly hierarchical, patriarchal, marginalizing, oppressive, racist, and sexist.
Green has been in charge of cultural studies for the past three decades. You will probably already have recognized many of the standard catch words of the green meme: pluralism, relativism, diversity, multiculturalism, deconstruction, anti-hierarchy, and so on.
On the one hand, the pluralistic relativism of green has nobly enlarged the canon of cultural studies to include many previously marginalized peoples, ideas, and narratives. It has acted with sensitivity and care in attempting to redress social imbalances and avoid exclusionary practices. It has been responsible for basic initiatives in civil rights and environmental protection. It has developed strong and often convincing critiques of the philosophies, metaphysics, and social practices of the conventional religious (blue) and scientific (orange) memes, with their often exclusionary, patriarchal, sexist, and colonialistic agendas.
On the other hand, as effective as these critiques of pre-green stages have been, green has attempted to turn its guns on all post-green stages as well , with the most unfortunate results. This has made it very difficult, and often impossible, for green to move forward into more holistic, integral constructions.
Because pluralistic relativism (green) moves beyond mythic absolutisms (blue) and formal rationality (orange) into richly textured and individualistic contexts, one of its defining characteristics is its strong subjectivism. This means that its sanctions for truth and goodness are established largely by individual preferences (as long as the individual is not harming others). What is true for you is not necessarily true for me; what is right is simply what individuals or cultures happen to agree on at any given moment; there are no universal claims for knowledge or truth; each person is free to find his or her own values, which are not binding on anybody else. “You do your thing, I do mine” is a popular summary of this stance.
This is why the self at this stage is indeed the “sensitive self.” Precisely because it is aware of the many different contexts and numerous different types of truth (pluralism), it bends over backwards in an attempt to let each truth have its own say, without marginalizing or belittling any. As with the catch words “anti-hierarchy,” “pluralism,” “relativism,” and “egalitarianism,” whenever you hear the word “marginalization” and a criticism of it, you are almost always in the presence of a green meme.
This noble intent, of course, has its downside. Meetings that are run on green principles tend to follow a similar course: everybody is allowed to express his or her feelings, which often takes hours; there is an almost interminable processing of opinions, often reaching no decision or course of action, since a specific course of action would likely exclude somebody. Thus there are often calls for an inclusionary, nonmarginalizing, compassionate embrace of all views, but exactly how to do this is rarely spelled out, since in reality not all views are of equal merit. The meeting is considered a success, not if a conclusion is reached, but if everybody has a chance to share their feelings. Since no view is supposed to be inherently better than another, no real course of action can be recommended, other than sharing all views. If any statements are made with certainty, it is how oppressive and nasty all the alternative conceptions are. There was a saying common in the sixties: “Freedom is an endless meeting.” Well, the endless part was certainly right.
In academia, this pluralistic relativism is the dominant stance. As Colin McGuinn summarizes it: “According to this conception, human reason is inherently local, culture-relative, rooted in the variable facts of human nature and history, a matter of divergent ‘practices’ and ‘forms of life’ and ‘frames of reference’ and ‘conceptual schemes.’ There are no norms of reasoning that transcend what is accepted by a society or an epoch, no objective justifications for belief that everyone must respect on pain of cognitive malfunction. To be valid is to be taken to be valid, and different people can have legitimately different patterns of taking. In the end, the only justifications for belief have the form ‘justified for me.’” As Clare Graves put it, “This system sees the world relativistically. Thinking shows an almost radical, almost compulsive emphasis on seeing everything from a relativistic, subjective frame of reference.”
The point is perhaps obvious: because pluralistic relativism has such an intensely subjectivistic stance, it is especially prey to narcissism. And exactly that is the crux of the problem: pluralism becomes a supermagnet for narcissism . Pluralism becomes an unwitting home for the Culture of Narcissism, and narcissism is a great denier of any integral culture in general and any T.O.E. in particular (because narcissism refuses to step outside of its own subjective orbit and hence it cannot allow truths other than its own). Thus, on our list of obstacles to a genuine Theory of Everything, we might list the Culture of Narcissism and the exclusive dominance of the green meme….